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Hi! I'm Jackie

I'm a multidisciplinary creative based in Austin, Texas. I'm inspired by color, texture, and the joy found in everyday moments. My approach is intuitive and detail-driven, focusing on creative work that feels thoughtful, human, and lasting.
 
When I'm not working, you can find me crafting, piecing together puzzles, collecting trinkets, and spending time with my three cats. All of it quietly shapes how I think and approach my work.

Experience

Madden Media

2021 - Present

Senior Art Director

Led creative across large-scale campaigns and brand systems for destination, tourism and culture-driven clients, guiding work from early concept through final execution across print, digital, and physical formats. Partnered closely with media, accounts, and production teams while mentoring a team of 5-7 designers with thoughtful execution, ensuring work stayed cohesive, elevated, and aligned with both client goals and long-term brand vision.

Previous roles at Madden Media include Senior Graphic Designer, Managing Senior Graphic Designer, Associate Art Director, & Art Director

Three Thirteen

2020-2024

Founder & Creative Director

Founded and built a lyric-inspired lifestyle embroidery apparel brand from the ground up, overseeing all creative direction, visual identity, and storytelling while managing hands-on execution from design through fulfillment. Grew the brand organically to 15,000+ orders and $300k+ in revenue, building a loyal community through original design, consistency, and a strong creative point of view. 

ImageHouse Media

2017-2021

Senior Graphic Designer

Collaborated with cross-functional teams to concept, design, and produce print and digital work for 30+ clients across multiple industries. Played a key role in shaping visual solutions, supporting brand systems, and delivering accessible, well-crafted design across web, social and print.

The University of Texas Rio Grande Valley

2014-2017

Senior Graphic Designer

Initially worked for Student Life and Campus Programming, creating designs for events, organizations, and everyday student-facing initiatives. As the role grew, I expanded into full campus work, contributing to branding, print, and digital materials used across departments due to strong creative output and consistency. Became a go-to designer for a wide range of projects, balancing volume with quality while maintaining a cohesive visual presence across the University.

Gallery Magazine

2016-2017

Art Director

Art directed Gallery Magazine, a student-run arts publication, leading the visual direction and full layout of each issue. Worked closely with editors, writers, and artists to shape expressive, editorial-driven spreads, refining artwork, photography, and typography into cohesive print layouts from concept to final production.

Education

Bachelor of Fine Arts
in Graphic Design
The University of Texas,
Rio Grande Valley
August 2013- December 2017
Full Academic Scholarship Recipient

Completed a Bachelor of Fine Arts in Graphic Design with a focus on typography, layout, and print while actively designing for campus initiatives and art publications. This combination of academic training and real-world design work shaped a practical approach to creative work and readiness for the demands of professional creative environments.

how i work

My approach to design and creative direction is rooted in care, curiosity, and follow-through. I'm thoughtful about ideas, but I'm also realistic about how work actually gets made. I pay close attention to culture and trends, not to chase them blindly, but the understand what's resonating and why, and how that can be applied in a way that feels intentional and relevant.

I genuinely enjoy leading and mentoring. I care about the people behind the work and believe strong creative comes from environments where teams feels supported, heard, and trusted. I like asking questions, talking things through, and helping shape ideas collaboratively, while also knowing when to give clear direction and move things forward.

I'm detail-oriented and hands-on, and I care deeply about both the big picture and the small decisions that bring it to life. My goal is always to guide work from concept to execution in a way that feels thoughtful, aligned, and human, with room for creativity, growth, and pride in the final result. Also, yes, I love doodling, and I'm always hoping they somehow make their way into a final concept!

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